Sumaira Kousar
Sumaira Kousar – Lead Content Strategist at Link and Day Lawyers
Sumaira Kousar is the Lead Content Strategist at Link and Day Lawyers, where she drives the firm’s digital voice and content direction with a focus on clarity, accuracy, and strategic engagement. With a strong foundation in legal content creation, SEO optimization, and digital marketing, Sumaira ensures that every piece of content aligns with the firm’s mission to deliver trusted, accessible UK immigration legal services to a global audience.
Sumaira is responsible for planning, creating, and managing high-impact content across all platforms—including website pages, blogs, articles, social media posts, newsletters, and immigration guides. Her deep understanding of immigration law and client behavior enables her to craft content that not only educates but also builds confidence and trust.
Working closely with legal professionals and the digital media team, she ensures that every piece of content is legally accurate, keyword-optimized, and tailored to client needs. From Skilled Worker visa explanations to Sponsor Licence insights and British Citizenship guides, Sumaira ensures the content is consistently relevant, engaging, and aligned with UKVI updates.
Her data-driven strategy helps Link and Day Lawyers improve search engine rankings, drive organic traffic, and convert visitors into loyal clients. With experience in content strategy for multilingual and multicultural audiences, she ensures inclusivity and clarity in every message.
Sumaira Kousar’s leadership in content strategy makes her an essential part of the firm’s growth, visibility, and reputation as one of the UK’s most client-focused immigration law firms.